Behind the Scenes of Fresh Squeezed

Hi, I’m Dani! Founder and CEO of Fresh Squeezed.

Boring isn’t my thing. I believe that in order for brands to stand out, they need to make noise and be different.

I’m a former senior marketing professional with a decade of marketing and branding experience. I know how to create content and copy that’s bold and sparks action.

Here’s the thing. I like to show some personality in my work—I mean, we’re not robots, ya know? With brands relying on all the same generic AI messaging these days, they’ll just get buried with the rest.

Now I’m getting personal here—I’m a wife and mom of two living in a cutesy beach town on Lake Michigan. When I’m not helping build top-notch brands, I’m gardening and trying to keep up with my kids.

Feel like we vibe? I want to make your job easier. Drop me a line if you want to nail your marketing.